9 Tips to Design a Lead Magnet that Converts

Easy Webinar is a webinar software that supports live webinars and automated (evergreen) webinars. Now, think about the knowledge and resources you already have to meet her where she is. In the day-to-day running of your business, you likely have created plenty of processes and systems to achieve results for you and your clients. Also, most quiz creation platforms ask for users’ email addresses after they’ve already completed the quiz but before they’re able to see their results. These free offers are opportunities to give your audience evidence of your expertise – and build trust along the way!

Case studies rely on specific content, but the wins they show can really push visitors to take action. It’s designed to feel like insider access, which makes it irresistible. The quiz lets Henry Schein qualify leads based on answers while also showing off their expertise with instant, personalized tips. If you don’t, the whole thing starts to feel stale. I always start by thinking about the real problems my ideal customers are trying to solve — not what I want to say, but what they’re already searching for.

Better yet, add interactive links, videos and quizzes to create an immersive learning experience for your audience. Offering free online courses in exchange for contact information is a great way to provide educational value to potential customers while showcasing your expertise. By offering an in-depth look at how you tackled actual marketing hurdles and achieved ROI with your case study example, you prove your expertise to prospects. This sales strategy whitepaper template allows you to package your sales knowledge and expertise into a high-value lead magnet.

• Some examples of lead magnets include ebooks, quizzes, webinars, templates and free trials.
• More importantly, ebooks are educational and help potential customers achieve tasks, gain knowledge or solve specific problems.
• Checklists convert the best out of all the lead magnets because they’re so easily consumed.
• The lead magnet can be up to 1000 words, which is perfect for most guides, checklists, or workbooks.
• Whitepaper or reports are perfect lead magnets for B2B businesses, but they can also work in any industry that relies on data, statistics, or research.

For the second, I’d offer time-saving tools like templates or automation checklists. For the first group, I’d create knowledge-based lead magnets, such as ebooks, guides, or how-to guides. Every piece of content you’ve created — blog posts, guides, videos, even internal docs — has the potential to bring in new leads. I encourage you to choose one lead magnet design of these lead magnet ideas, roll up your sleeves, and get it going on your website. Your email course can be as simple as a five-day email sequence with one email sent each day.

I’m talking checklists, email courses, insider tips — the kind of value that makes someone want to hand over their email. These reports give their audience a real look at how they run their business. The platform’s simple interface and useful reporting helped him track signups and see how each email performed. If so, leverage this knowledge to create downloadable reports based on your team's research.

Keep It Brand-Aligned and Actionable

The other (and arguably more engaging) way to use a case study for lead generation is to position it as news or blog content and pepper calls to action throughout. This is a great lead generator where you have complex or numerous features and want to really show off your product’s capabilities while getting prospects into your funnel. Data visualization software brand Tableau offers a library of training videos – you just need to register to view them. Does your team have the capacity to build a tool that automates the process of delivering a custom evaluation for prospects? Why not build on the experiences of others and cut your own learning and administrative curve in the process? How many times have you created a spreadsheet, slide deck, checklist, or other content from scratch and thought, “There has to be an easier way!

Why Lead Magnet Design Matters

Reports are another powerful lead magnet, known for conveying in-depth analysis and critical insights on industry trends. Case studies are suitable for prospects further along the funnel and on-demand webinars are ideal for engaging individuals who are close to making a purchase. There are many types of lead magnet ideas to choose from, each designed to cater to different interests and stages in the customer journey.

And because they are essentially an outline and don’t require too much detail, these lead magnet examples are really quick to put together. Just keep in mind that you’ll need to come out with new or updated versions of your state of the industry report regularly (usually annual). It’s the same as a report, except that it focuses on new industry trends.

Browse through hundreds of lead magnet templates, including ebooks, reports, whitepapers, business plans, cheat sheets and online courses to pick the one you like. It’s designed for e-commerce businesses, but you can customize it for virtually any industry or topic. A cheat sheet is a concise, easy-to-reference resource designed to help readers quickly grasp and apply complex concepts or processes.

Webinars give your audience a chance to dig into engaging video content and, often, to ask questions in a Q&A session. The best lead magnets solve enough of the problem that the person recognizes that you are the expert (or your product is the answer) and can take them the rest of the way. A lead magnet compels your site visitors to exchange information, such as their email address for access. I tested a few offers instead, such as a checklist of exercises every pregnant woman should avoid. Or, we could have summarized all the expert responses into actionable takeaways and packaged that as a lead magnet. A roundup post is a list of tips or techniques from other experts in your industry.